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Website / Veterinary / Concept

Šapa Veterinary Clinic

A warm veterinary-clinic website for Tuzla that walks through a first check-up, nose to tail.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionVaccination plannerBooking flow

Visit live project Explore the details

Client / Project: Šapa (concept)
Focus: Website / Concept & copy (sr)
Location: Tuzla, Bosnia and Herzegovina

Project overview

A focused digital project built for clarity, trust and action.

Šapa is a concept website for a small veterinary clinic in Tuzla treating dogs and cats: check-ups and vaccinations, microchips and pet passports, surgery and sterilisation, dentistry, lab work and ultrasound, home visits and 24-hour emergencies. Cream, deep green and coral with Fraunces and arch-framed photos keep it friendly. The pinned 'first check-up, step by step' section lights up markers on a dog photo (weight, heart and lungs, ears, teeth, coat) under a spotlight lens, then a paw-print trail leads to a patient chart that fills in the vitals and ends with a 'HEALTHY' stamp.

The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.

A closer look

The details behind the experience.

Open any image for a full-screen preview.

Šapa Veterinary Clinic — design detail 1 — 01 / Šapa Veterinary Clinic

Šapa Veterinary Clinic — design detail 2 — 02 / Šapa Veterinary Clinic

Case study

We care as if they were ours.

Client: Šapa (concept)
Location: Tuzla, Bosnia and Herzegovina
Website: Visit live site

Pet owners want to know what the vet will actually do and when the next visit is due. The concept shows a calm, thorough first check-up and turns vaccination schedules into a small planner that leads straight to a booking.

Trust and performance signals

Check-up points

Weight, heart and lungs, ears, teeth and coat, marked on a photo and filled into a chart.

Planner ages

Dog or cat, five ages, with approximate dates for the next vaccines.

100

Desktop Lighthouse

99 on mobile, 100 for accessibility, best practices and SEO.

The thinking behind the work

The brief

Calm owners, clear next steps.

Visits to the vet are stressful for animals and owners. The page explains what happens during an exam, what follows after it and how emergencies work, in plain language.

Design direction

Cream, deep green and coral.

Fraunces with italic coral accents for headings, Figtree for text and Geist Mono for chart data. Arch-framed photography and rounded cards keep it soft.

Pinned check-up with a spotlight lens, glowing markers and a paw-print trail.
Patient chart that fills in the vitals and ends with a 'HEALTHY' stamp (example data).
Four service groups and a four-step visit from call to reminder.

Planner & booking

From 'what's next?' to an appointment.

The vaccination planner asks for dog or cat and age and shows the next steps with approximate dates, clearly marked as informational. Choosing a step prefills the booking form, which opens Viber or WhatsApp.

How it works

A clear process from the first step to the result.

01
Content
List services and the questions owners ask most.
02
Story
Turn a first check-up into a pinned, step-by-step scene.
03
Motion
Lens, markers, paw trail, chart fill and stamp.
04
Booking
Vaccination planner that prefills a three-step request.

Design assets

The visual system behind the project.

Brand system

Deliverables

What was included in the build.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Vaccination planner

Booking flow

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