The brief
Show order, not just services.
Owners of small firms compare accountants on trust and price. The site demonstrates the work in one pinned sequence, lists services clearly and offers a package estimate in under a minute.
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Website / Finance / Concept
Bilans Accounting
An accounting-agency website for Sarajevo that turns a box of receipts into a clean year-end balance on scroll.
WebsiteConcept & copy (sr)UX/UI DesignGSAP motionPackage calculatorLead form
- Client / Project
- Bilans (concept)
- Focus
- Website / Concept & copy (sr)
- Location
- Sarajevo, Bosnia and Herzegovina
Project overview
A focused digital project built for clarity, trust and action.
Bilans is a concept website for an accounting agency in Sarajevo serving limited companies and sole traders: bookkeeping, payroll, VAT and tax returns, company formation, year-end accounts and digital bookkeeping. Paper, deep green and saffron with Newsreader and tabular figures make it precise and calm. The pinned 'from a box of receipts to a clean balance' section drops twelve scattered invoices into ledger rows, turns them into a monthly revenue bar and line chart, and ends on a stamped year-end statement where assets equal liabilities and deadlines are ticked off.
The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.
A closer look
The details behind the experience.
Open any image for a full-screen preview.
Case study
Numbers in order, mind at ease.
- Client
- Bilans (concept)
- Location
- Sarajevo, Bosnia and Herzegovina
- Website
- Visit live site
Small business owners hand over their paperwork to stop worrying about it. The concept shows that transformation literally, from chaos to a signed statement, and helps them pick a package before they even call.
Trust and performance signals
12
Receipts
Fall into ledger rows, become a monthly chart and end as a stamped year-end statement.
3
Packages
Start, Standard or Pro, recommended from company type, employees, invoices and VAT.
100
Desktop Lighthouse
93 on mobile, 100 for accessibility, best practices and SEO.
The thinking behind the work
Design direction
Paper, deep green and saffron.
Newsreader with italic accents for headings, Manrope for text and Geist Mono with tabular figures for every number. Paper backgrounds, a deep green ledger section and saffron highlights.
- Pinned receipts-to-ledger-to-chart sequence with a stamped statement.
- Package calculator for company type, employees, invoices per month and VAT status.
- Tax calendar with a countdown to the next VAT return, labelled as a general example.
Lead flow
The recommendation goes into the message.
The calculator recommends Start, Standard or Pro and fills the three-step request form, which opens in Viber or WhatsApp. A four-step onboarding explains how switching accountants works.
How it works
A clear process from the first step to the result.
01
Structure
Services, packages, deadlines and switching in one scroll.
02
Illustration
Receipts, ledger, chart and statement as layered SVG and HTML.
03
Motion
Pinned receipts-to-balance sequence and countdown.
04
Leads
Package calculator that prefills a three-step request.
Design assets
The visual system behind the project.
Deliverables
What was included in the build.
Website
Concept & copy (sr)
UX/UI Design
GSAP motion
Package calculator
Lead form
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