Website / Craft / Concept
A quiet, premium website for a Swiss joinery in Au ZH: custom kitchens, interiors and furniture made to measure.
Project overview
A. Diener Schreinerei is a concept website for a joinery workshop in Au ZH on Lake Zurich, written in Swiss German. It opens with a workshop film and three words, 'Handwerk. Raum. Präzision.', then presents custom kitchens, interior fittings, furniture and renovations, a set of projects around the lake, a horizontal gallery of materials and details, a four-step process, an FAQ and a short project request.
The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.
A closer look
Open any image for a full-screen preview.
Case study
Swiss clients expect restraint and precision, from the joinery and from its website. The concept keeps the interface almost silent so wood, light and proportions do the talking, and makes the first project request as simple as describing the room.
Trust and performance signals
4
Core services
Kitchens made to measure, interior fittings, furniture and renovations.
3
Featured projects
A Zürichsee kitchen, a living room in Horgen and a built-in in Wädenswil.
4
Process steps
Consultation and measuring, design and materials, workshop production, fitting and handover.
The thinking behind the work
The brief
The audience is homeowners and architects around Lake Zurich. They want to see quality of detail and understand how a commission works, so the copy is calm Swiss German and every section answers a practical question.
Design direction
Large Manrope headlines with very tight tracking and DM Sans for text. Warm paper backgrounds, a deep forest green section and rounded image cards keep it soft and architectural.
Privacy & contact
Only necessary storage by default; the OpenStreetMap embed loads after consent. The project request asks for project type, place, timeframe and a short description, with phone and e-mail shown alongside.
How it works
01
Translate the workshop's values into short Swiss German copy.
02
Paper tones, olive accents and photography-led layouts.
03
Stacked cards, horizontal detail gallery and gentle reveals.
04
Consent banner, FAQ, opening hours and a simple project request.
Design assets
Deliverables
Website
Concept & copy (de-CH)
UX/UI Design
Motion design
Privacy & consent
Performance SEO
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