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Website / Beauty / Concept

LINEA Brow Studio

An editorial brow-studio website for Zürich with a scroll-drawn brow-mapping story and WhatsApp booking.

WebsiteConcept & copy (de-CH)UX/UI DesignGSAP motionPerformance SEO

Visit live project Explore the details

Client / Project: LINEA Brow Studio (concept)
Focus: Website / Concept & copy (de-CH)
Location: Zürich, Switzerland

Project overview

A focused digital project built for clarity, trust and action.

LINEA is a concept website for a brow studio in Zürich Seefeld, written in Swiss German. Instead of a generic beauty template, the page explains the craft: a pinned brow-mapping sequence draws the three measuring lines over a real face, prices sit in clear tabs, and a three-step request flow hands the booking to WhatsApp or e-mail.

The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.

A closer look

The details behind the experience.

Open any image for a full-screen preview.

LINEA Brow Studio — design detail 1 — 01 / LINEA Brow Studio

LINEA Brow Studio — design detail 2 — 02 / LINEA Brow Studio

Case study

Brows with a line, explained instead of just shown.

Client: LINEA Brow Studio (concept)
Location: Zürich, Switzerland
Website: Visit live site

A concept for the Swiss market: a calm, premium brow studio that sells precision. The site had to feel like a quiet atelier, speak Swiss German, show transparent CHF prices and make booking a one-minute task on a phone.

Trust and performance signals

Mapping lines

Drawn on scroll over a real face before any treatment is offered.

Priced treatments

Brows, permanent make-up and lashes in three tabs, prices in CHF.

100

Desktop Lighthouse

96 on mobile, 100 for accessibility, best practices and SEO.

The thinking behind the work

The brief

A beauty website that explains the method, not only the result.

Brow studios usually compete with the same before-and-after photos. LINEA needed a reason to choose it: every treatment starts with brow mapping, so the website turns that method into the main story.

The audience is Zürich: German-speaking, used to clear prices and online booking, and mostly on a phone.

Design direction

Porcelain, espresso and cocoa, with an editorial serif.

Instrument Serif with italic accents in cocoa gives the studio a fashion-magazine voice, while Figtree keeps prices and details easy to read. Square buttons, thin rules and generous white space keep it calm.

Pinned brow-mapping section: three lines, three points, then the brow shape fills in.
Price list with tabs and a cursor-following image preview on desktop.
Swiss spelling, formal 'Sie', CHF prices and TWINT mentioned where it matters.

Booking

From interest to a request in three taps.

A short step form asks for the treatment, preferred days and time, then the contact. The message opens prepared in WhatsApp or e-mail, so the studio needs no booking backend and the visitor sees exactly what is sent. Opening hours show live 'open now' status in Zürich time.

How it works

A clear process from the first step to the result.

01
Positioning
Define the studio as a precision atelier and write the Swiss German copy.
02
Story
Turn brow mapping into a pinned scroll sequence on a real photo.
03
Motion
SplitText reveals, scroll-filled manifesto, horizontal results gallery.
04
Booking
Three-step request flow to WhatsApp or e-mail, tested on mobile.

Design assets

The visual system behind the project.

Brand system

Deliverables

What was included in the build.

Website

Concept & copy (de-CH)

UX/UI Design

GSAP motion

Performance SEO

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