Website / Grooming / Concept

Oštrica Barber Shop

A dark, classic barber-shop website for Banja Luka with a barber pole, a razor reveal and a clock counting to 45 minutes.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionBooking flow

Visit live project Explore the details

Client / Project: Oštrica (concept)
Focus: Website / Concept & copy (sr)
Location: Banja Luka, Bosnia and Herzegovina

Project overview

A focused digital project built for clarity, trust and action.

Oštrica is a concept website for a barber shop in Banja Luka. Anton headlines with Playfair italics, brass and oxblood on near-black set a classic mood. A pinned 'five steps, forty-five minutes' shave ritual turns a barber pole, moves a razor that reveals each photo and runs a clock from 00:00 to 45:00. The price list, a horizontal gallery of cuts, a father-and-son offer, the barbers, gift cards and WhatsApp booking follow.

The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.

A closer look

The details behind the experience.

Open any image for a full-screen preview.

Oštrica Barber Shop — design detail 1 — 01 / Oštrica Barber Shop

Oštrica Barber Shop — design detail 2 — 02 / Oštrica Barber Shop

Case study

Sharp cut. Steady hand.

Client: Oštrica (concept)
Location: Banja Luka, Bosnia and Herzegovina
Website: Visit live site

A barber shop sells time in the chair. The concept makes that time the story: a forty-five-minute ritual you scroll through, with every step shown and timed.

Trust and performance signals

45:00

Ritual clock

Hot towel, lather, razor, cold towel and balm, timed on scroll.

Services

Cuts, fades, razor shave, beard shaping, father and son, kids and towel ritual.

Desktop Lighthouse

96 on mobile. 100 for accessibility, best practices and SEO.

The thinking behind the work

The brief

Old-school craft, booked from a phone.

The audience is men in Banja Luka who want a proper cut without waiting. The site had to feel like a classic shop and make booking a specific barber quick.

Design direction

Anton, Playfair, brass and oxblood.

Condensed Anton headlines with Playfair italics, Inter for text. Brass highlights and oxblood panels on near-black, with a paper-coloured price card that feels printed.

Barber pole that turns on scroll and a razor that wipes in each photo.
Clock counting from 00:00 to 45:00 across five steps.
Horizontal gallery of cuts, barbers' profiles and a gift card.

Booking

Service, barber and time.

Three steps prepare a WhatsApp or Viber message. A sticky mobile bar keeps call, WhatsApp and booking in reach.

How it works

A clear process from the first step to the result.

01
Concept
Make the shave ritual the centre of the page.
02
Design
Dark classic palette, condensed type and printed price card.
03
Motion
Pole, razor reveal, ritual clock and horizontal gallery.
04
Booking
Three-step request to WhatsApp or Viber.

Design assets

The visual system behind the project.

Brand system

Deliverables

What was included in the build.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Booking flow

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