Svi radoviProjekat / 09

E-commerce / Jewellery / Concept

Zlatna nit Jewellery

An elegant jewellery webshop concept with editorial typography, a curated catalogue and cash-on-delivery checkout.

E-commerceUX/UI DesignArt directionCart & checkoutPerformance SEO
Klijent / Projekat
Zlatna nit (concept brand)
Fokus
E-commerce / UX/UI Design
Lokacija
Bosnia and Herzegovina

Pregled projekta

Fokusiran digitalni projekat za jasnoću, povjerenje i akciju.

Zlatna nit is a concept webshop for everyday jewellery in sterling silver and 18k gold plating. Bodoni Moda headlines, an ivory and gold palette and large lifestyle photos give it a boutique feel, while the shop underneath is practical: categories, best sellers, new arrivals, favourites, cart and a simple cash-on-delivery checkout.

Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.

Case study

Shine you wear every day.

Klijent
Zlatna nit (concept brand)
Lokacija
Bosnia and Herzegovina

Jewellery is bought on emotion and trust. The shop had to look like a boutique, answer the practical questions early (material, delivery, returns, gift packaging) and keep payment on delivery only.

Povjerenje i performanse

16

Curated pieces

Earrings, necklaces, rings and bracelets in four categories.

10

Font pairings tested

A built-in font tester helped choose Bodoni Moda with Jost.

100

Accessibility & SEO

Lighthouse on the live site, mobile performance 91.

Razmišljanje iza projekta

The brief

Boutique on the surface, simple shop underneath.

The design uses arches, italics and gold accents sparingly, so products stay the focus. Trust details sit right under the hero: sterling silver 925, 18k plating, 14-day returns, gift-ready packaging.

Build

Multi-page static shop.

Shop, product, cart and checkout pages are generated from one catalogue file. Add-to-cart appears on hover on desktop and stays visible on mobile.

Kako radi

Jasan proces od prvog koraka do rezultata.

  1. 01

    Art direction

    Typography, palette and photo style for a boutique feel.

  2. 02

    Catalogue

    Sixteen products with materials, variants and stories.

  3. 03

    Shop flow

    Favourites, cart, checkout with cash on delivery.

  4. 04

    QA

    Purchase flow tested end to end on phone and desktop.

Dizajn materijali

Vizuelni sistem iza projekta.

Brand system

Šta je urađeno

Šta je sve ušlo u projekat.

E-commerce

UX/UI Design

Art direction

Cart & checkout

Performance SEO

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