Website / Beauty / Concept
An editorial brow-studio website for Zürich with a scroll-drawn brow-mapping story and WhatsApp booking.
Pregled projekta
LINEA is a concept website for a brow studio in Zürich Seefeld, written in Swiss German. Instead of a generic beauty template, the page explains the craft: a pinned brow-mapping sequence draws the three measuring lines over a real face, prices sit in clear tabs, and a three-step request flow hands the booking to WhatsApp or e-mail.
Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.
Izbliza
Otvorite bilo koju sliku za pregled preko cijelog ekrana.
Case study
A concept for the Swiss market: a calm, premium brow studio that sells precision. The site had to feel like a quiet atelier, speak Swiss German, show transparent CHF prices and make booking a one-minute task on a phone.
Povjerenje i performanse
3
Mapping lines
Drawn on scroll over a real face before any treatment is offered.
12
Priced treatments
Brows, permanent make-up and lashes in three tabs, prices in CHF.
100
Desktop Lighthouse
96 on mobile, 100 for accessibility, best practices and SEO.
Razmišljanje iza projekta
The brief
Brow studios usually compete with the same before-and-after photos. LINEA needed a reason to choose it: every treatment starts with brow mapping, so the website turns that method into the main story.
The audience is Zürich: German-speaking, used to clear prices and online booking, and mostly on a phone.
Design direction
Instrument Serif with italic accents in cocoa gives the studio a fashion-magazine voice, while Figtree keeps prices and details easy to read. Square buttons, thin rules and generous white space keep it calm.
Booking
A short step form asks for the treatment, preferred days and time, then the contact. The message opens prepared in WhatsApp or e-mail, so the studio needs no booking backend and the visitor sees exactly what is sent. Opening hours show live 'open now' status in Zürich time.
Kako radi
01
Define the studio as a precision atelier and write the Swiss German copy.
02
Turn brow mapping into a pinned scroll sequence on a real photo.
03
SplitText reveals, scroll-filled manifesto, horizontal results gallery.
04
Three-step request flow to WhatsApp or e-mail, tested on mobile.
Dizajn materijali
Šta je urađeno
Website
Concept & copy (de-CH)
UX/UI Design
GSAP motion
Performance SEO
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