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Website / Food / Concept

Pekara Miki

A cosy bakery website for Teslić that tracks a frozen pie from dough to your oven: 22°, −18°, 200°.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionOrder flow

Pogledaj sajt uživo Pogledaj detalje

Klijent / Projekat: Pekara Miki (concept)
Fokus: Website / Concept & copy (sr)
Lokacija: Teslić, Bosnia and Herzegovina

Pregled projekta

Fokusiran digitalni projekat za jasnoću, povjerenje i akciju.

Pekara Miki is a concept website for a bakery in Teslić that makes hand-stretched pies, ships them frozen across Bosnia and Herzegovina, bakes pizza in a real oven and sells fresh bread. Espresso brown, oven orange and ice blue with Fraunces set the tone. A pinned 'from dough to oven' section rotates a pie in a stamped ring while a thermometer goes from 22° to −18° and then to 200°. Products, today's offer, delivery steps and an order flow follow.

Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.

Izbliza

Detalji iza cijelog iskustva.

Otvorite bilo koju sliku za pregled preko cijelog ekrana.

Pekara Miki — detalj dizajna 1 — 01 / Pekara Miki

Pekara Miki — detalj dizajna 2 — 02 / Pekara Miki

Case study

Pies waiting for your oven.

Klijent: Pekara Miki (concept)
Lokacija: Teslić, Bosnia and Herzegovina
Sajt: Pogledaj sajt uživo

Frozen pies need a reason to trust them. The concept explains the cold chain in a way anyone understands, temperature by temperature, and makes ordering for delivery as easy as a chat message.

Povjerenje i performanse

−18°

Thermometer pin

From 22° dough to −18° shock freezing and 200° in your oven, step by step.

Product groups

Frozen and fresh pies, oven pizza, bread, pastries, catering and wholesale.

100

Desktop Lighthouse

99 on mobile. 100 for accessibility, best practices and SEO.

Razmišljanje iza projekta

The brief

Sell frozen pies outside the town.

The bakery wants orders from across the country. The site has to make freezing sound like a quality step, explain delivery and keep the local bakery story warm.

Design direction

Espresso, oven orange and ice blue.

Fraunces with italic orange accents for headings, Manrope for text. Dark espresso backgrounds with a single cold ice-blue accent used only for −18°.

Pinned rotating pie with a stamped ring and a live thermometer.
Product tabs and a 'what goes in the oven today' list.
Delivery steps: choose, freeze and pack, deliver in two to three working days, bake and enjoy.

Ordering

Pies, quantity, pickup or delivery.

A short order flow prepares a WhatsApp message with products and delivery details. Opening hours and delivery days sit right beside it.

Kako radi

Jasan proces od prvog koraka do rezultata.

01
Story
Explain the cold chain as a temperature journey.
02
Design
Warm dark palette with a cold accent.
03
Motion
Rotating pie, thermometer and product reveals.
04
Ordering
Order flow to WhatsApp with delivery details.

Dizajn materijali

Vizuelni sistem iza projekta.

Brand system

Šta je urađeno

Šta je sve ušlo u projekat.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Order flow

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