Website / Grooming / Concept

Oštrica Barber Shop

A dark, classic barber-shop website for Banja Luka with a barber pole, a razor reveal and a clock counting to 45 minutes.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionBooking flow

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Klijent / Projekat: Oštrica (concept)
Fokus: Website / Concept & copy (sr)
Lokacija: Banja Luka, Bosnia and Herzegovina

Pregled projekta

Fokusiran digitalni projekat za jasnoću, povjerenje i akciju.

Oštrica is a concept website for a barber shop in Banja Luka. Anton headlines with Playfair italics, brass and oxblood on near-black set a classic mood. A pinned 'five steps, forty-five minutes' shave ritual turns a barber pole, moves a razor that reveals each photo and runs a clock from 00:00 to 45:00. The price list, a horizontal gallery of cuts, a father-and-son offer, the barbers, gift cards and WhatsApp booking follow.

Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.

Izbliza

Detalji iza cijelog iskustva.

Otvorite bilo koju sliku za pregled preko cijelog ekrana.

Oštrica Barber Shop — detalj dizajna 1 — 01 / Oštrica Barber Shop

Oštrica Barber Shop — detalj dizajna 2 — 02 / Oštrica Barber Shop

Case study

Sharp cut. Steady hand.

Klijent: Oštrica (concept)
Lokacija: Banja Luka, Bosnia and Herzegovina
Sajt: Pogledaj sajt uživo

A barber shop sells time in the chair. The concept makes that time the story: a forty-five-minute ritual you scroll through, with every step shown and timed.

Povjerenje i performanse

45:00

Ritual clock

Hot towel, lather, razor, cold towel and balm, timed on scroll.

Services

Cuts, fades, razor shave, beard shaping, father and son, kids and towel ritual.

Desktop Lighthouse

96 on mobile. 100 for accessibility, best practices and SEO.

Razmišljanje iza projekta

The brief

Old-school craft, booked from a phone.

The audience is men in Banja Luka who want a proper cut without waiting. The site had to feel like a classic shop and make booking a specific barber quick.

Design direction

Anton, Playfair, brass and oxblood.

Condensed Anton headlines with Playfair italics, Inter for text. Brass highlights and oxblood panels on near-black, with a paper-coloured price card that feels printed.

Barber pole that turns on scroll and a razor that wipes in each photo.
Clock counting from 00:00 to 45:00 across five steps.
Horizontal gallery of cuts, barbers' profiles and a gift card.

Booking

Service, barber and time.

Three steps prepare a WhatsApp or Viber message. A sticky mobile bar keeps call, WhatsApp and booking in reach.

Kako radi

Jasan proces od prvog koraka do rezultata.

01
Concept
Make the shave ritual the centre of the page.
02
Design
Dark classic palette, condensed type and printed price card.
03
Motion
Pole, razor reveal, ritual clock and horizontal gallery.
04
Booking
Three-step request to WhatsApp or Viber.

Dizajn materijali

Vizuelni sistem iza projekta.

Brand system

Šta je urađeno

Šta je sve ušlo u projekat.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Booking flow

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