Aurea Beauty Salon

A warm, editorial beauty-salon website for Banja Luka with a pinned, rotating five-step facial ritual.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionBooking flow

Pogledaj sajt uživo Pogledaj detalje

Klijent / Projekat: Aurea (concept)
Fokus: Website / Concept & copy (sr)
Lokacija: Banja Luka, Bosnia and Herzegovina

Pregled projekta

Fokusiran digitalni projekat za jasnoću, povjerenje i akciju.

Aurea is a concept website for a beauty salon in central Banja Luka offering facials, laser hair removal, lashes and brows, manicure and massage. Plum, blush and gold with EB Garamond set a calm, premium tone. The signature section is a pinned dial that rotates through the five steps of a facial ritual, each with its own photo, followed by a tabbed treatment menu, an atmosphere gallery, gift vouchers and a three-step booking.

Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.

Izbliza

Detalji iza cijelog iskustva.

Otvorite bilo koju sliku za pregled preko cijelog ekrana.

Aurea Beauty Salon — detalj dizajna 1 — 01 / Aurea Beauty Salon

Aurea Beauty Salon — detalj dizajna 2 — 02 / Aurea Beauty Salon

Case study

Skin that glows from within.

Klijent: Aurea (concept)
Lokacija: Banja Luka, Bosnia and Herzegovina
Sajt: Pogledaj sajt uživo

Beauty salons compete on trust and atmosphere. The concept sells the ritual rather than a price list: what happens during a treatment, how long it takes and what it feels like, with booking available from every screen.

Povjerenje i performanse

Ritual steps

Cleansing, peeling, serum, mask and glow on a rotating dial.

Treatment groups

Facials, laser hair removal, lashes and brows, nails and massage in tabs.

Desktop Lighthouse

95 on mobile. 100 for accessibility, best practices and SEO.

Razmišljanje iza projekta

The brief

A salon site that feels like the salon.

Clients in Banja Luka book through Instagram and WhatsApp. The website needed to look as considered as the treatments, explain them simply and keep a booking button within reach.

Design direction

Plum, blush and gold with EB Garamond.

EB Garamond with italic gold accents for headings and Jost for interface text. Arched image frames, deep plum sections and thin rules give it a boutique feel.

Pinned ritual dial: the ring rotates and the photo changes with each of the five steps.
Treatment menu in tabs with durations and 'on request' prices.
Gift voucher block and a small-salon story section.

Booking

Treatment, time, contact.

Three short steps prepare a WhatsApp or Viber message with the chosen treatment and preferred time. A sticky bottom bar on mobile keeps call, WhatsApp and booking visible.

Kako radi

Jasan proces od prvog koraka do rezultata.

01
Positioning
A small, attentive salon in the city centre.
02
Story
Turn the facial ritual into a rotating, pinned sequence.
03
Design
Plum and gold palette, arches and editorial serif.
04
Booking
Three-step request to WhatsApp or Viber, mobile bar.

Dizajn materijali

Vizuelni sistem iza projekta.

Brand system

Šta je urađeno

Šta je sve ušlo u projekat.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Booking flow

Napravimo nešto slično

Treba vam sajt, web aplikacija ili redizajn ovako jasan?

Pošaljite kratku poruku o vašem poslu, tržištu, trenutnom sajtu i cilju. Panic Digital pomaže da se definišu struktura, dizajn, razvoj i SEO osnova za sljedeći korak.

Kontaktirajte Panic Digital