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Website / Fitness / Concept

Atlas Gym

A gym website for Doboj that shows twelve weeks of progress as plates loading onto a barbell.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionData visualisationSign-up flow
Klijent / Projekat
Atlas Gym (concept)
Fokus
Website / Concept & copy (sr)
Lokacija
Doboj, Bosnia and Herzegovina

Pregled projekta

Fokusiran digitalni projekat za jasnoću, povjerenje i akciju.

Atlas Gym is a concept website for a gym in Doboj with free weights, personal training, group classes and nutrition plans. Graphite, chalk and orange with Big Shoulders Display headlines set a strong, no-frills tone. The pinned '12 weeks' section loads 20, 15, 10 and 5 kg plates onto an SVG barbell week by week while a squat chart climbs from 60 to 120 kg, resting pulse drops from 78 to 62, body weight goes from 92 to 84 kg and a progress ring moves through Base, Strength, Endurance and Form.

Cilj je bio da ponuda bude lakša za razumjeti, da radovi dobiju jači kontekst i da put od prvog utiska do kontakta, upita, rezervacije ili kupovine bude jednostavniji.

Case study

Stronger every week.

Klijent
Atlas Gym (concept)
Lokacija
Doboj, Bosnia and Herzegovina

Gyms usually sell with photos of bodies. This concept sells measurable progress: a twelve-week programme shown in numbers, with a clear schedule, simple memberships and a sign-up form that already knows what you picked.

Povjerenje i performanse

12

Weeks

Plates load onto the barbell week by week through four phases: Base, Strength, Endurance, Form.

60 → 120

Squat example (kg)

Step chart next to resting pulse and body weight, clearly marked as an illustration.

98

Desktop Lighthouse

98 on mobile, 100 for accessibility, best practices and SEO.

Razmišljanje iza projekta

The brief

Show progress, not promises.

The audience wants to know if the gym will actually move them forward. The page answers with a programme: measuring at the start, a plan by week and checks every four weeks, and it says plainly that the chart is an example.

Design direction

Graphite, chalk and orange.

Big Shoulders Display in tall uppercase, Archivo for text and Geist Mono for numbers. Graphite panels, chalk-white sections and one orange accent, like markings on gym equipment.

  • Pinned barbell with sliding plates, a squat step chart, pulse and weight readouts and a progress ring.
  • Services: gym floor, personal training, group classes and nutrition plan.
  • Class schedule with day tabs and a live open / closed indicator.

Sign-up

Pick a membership, the form fills itself.

The membership picker switches between gym only and gym plus classes, and the chosen package and add-ons carry into a three-step sign-up form that opens in Viber or WhatsApp. Prices are marked as placeholders.

Kako radi

Jasan proces od prvog koraka do rezultata.

  1. 01

    Programme

    Structure a twelve-week plan into four phases.

  2. 02

    Visualisation

    Barbell, plates, step chart and progress ring in SVG.

  3. 03

    Motion

    Pinned weekly progression with counters and charts.

  4. 04

    Sign-up

    Membership picker, schedule tabs and a prefilled form.

Dizajn materijali

Vizuelni sistem iza projekta.

Brand system

Šta je urađeno

Šta je sve ušlo u projekat.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Data visualisation

Sign-up flow

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