Zlatna nit Jewellery

An elegant jewellery webshop concept with editorial typography, a curated catalogue and cash-on-delivery checkout.

E-commerceUX/UI DesignArt directionCart & checkoutPerformance SEO

Visit live project Explore the details

Client / Project: Zlatna nit (concept brand)
Focus: E-commerce / UX/UI Design
Location: Bosnia and Herzegovina

Project overview

A focused digital project built for clarity, trust and action.

Zlatna nit is a concept webshop for everyday jewellery in sterling silver and 18k gold plating. Bodoni Moda headlines, an ivory and gold palette and large lifestyle photos give it a boutique feel, while the shop underneath is practical: categories, best sellers, new arrivals, favourites, cart and a simple cash-on-delivery checkout.

The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.

A closer look

The details behind the experience.

Open any image for a full-screen preview.

Zlatna nit Jewellery — design detail 1 — 01 / Zlatna nit Jewellery

Zlatna nit Jewellery — design detail 2 — 02 / Zlatna nit Jewellery

Case study

Shine you wear every day.

Client: Zlatna nit (concept brand)
Location: Bosnia and Herzegovina
Website: Visit live site

Jewellery is bought on emotion and trust. The shop had to look like a boutique, answer the practical questions early (material, delivery, returns, gift packaging) and keep payment on delivery only.

Trust and performance signals

Curated pieces

Earrings, necklaces, rings and bracelets in four categories.

Font pairings tested

A built-in font tester helped choose Bodoni Moda with Jost.

100

Accessibility & SEO

Lighthouse on the live site, mobile performance 91.

The thinking behind the work

The brief

Boutique on the surface, simple shop underneath.

The design uses arches, italics and gold accents sparingly, so products stay the focus. Trust details sit right under the hero: sterling silver 925, 18k plating, 14-day returns, gift-ready packaging.

Build

Multi-page static shop.

Shop, product, cart and checkout pages are generated from one catalogue file. Add-to-cart appears on hover on desktop and stays visible on mobile.

How it works

A clear process from the first step to the result.

01
Art direction
Typography, palette and photo style for a boutique feel.
02
Catalogue
Sixteen products with materials, variants and stories.
03
Shop flow
Favourites, cart, checkout with cash on delivery.
04
QA
Purchase flow tested end to end on phone and desktop.

Design assets

The visual system behind the project.

Brand system

Deliverables

What was included in the build.

E-commerce

UX/UI Design

Art direction

Cart & checkout

Performance SEO

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