Website / Real estate / Concept
An editorial website for an independent London property advisory: listings, buying, selling and lettings, and plain-language advice.
Project overview
Plinth Property is a concept website for an independent property advisory in London. It opens with a full-bleed photo and one line, 'Find Your Next Move', then explains the approach in three pinned statements, presents a small edit of homes, and splits services into buying, selling and lettings. A journal, an FAQ written without jargon and a clear contact close the page.
The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.
A closer look
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Case study
Most estate agent websites are search portals with a logo. This concept sells the advisor instead: a calm, editorial site that explains how decisions get made and makes one experienced person the reason to get in touch.
Trust and performance signals
3
Services
Buy, sell and let, each with its own full-bleed card and a short promise.
3
Steps
Tell us what matters, see the market without the theatre, negotiate and complete.
5
Plain answers
Areas covered, off-market sourcing, fees, the process after an offer and management after completion.
The thinking behind the work
The brief
The audience is buyers, sellers and landlords who already use the big portals. What they lack is judgement, so the copy talks about timing, trade-offs and what not to buy, in British English and without property jargon.
Design direction
Everything is set in Inter Tight with tight tracking and grey second lines. Sky, peach and lime appear only in small tags, so the architecture photos carry the page.
Details
A cookie banner with real preferences, a contact strip with e-mail and phone, and a footer marked as a concept demo. The structure is ready to take real listings and articles.
How it works
01
Independent advisor first, listings second.
02
Short, plain British English for every section and FAQ.
03
Editorial grid, full-bleed photography and a single typeface.
04
Pinned statements, carousel, consent banner and responsive QA.
Design assets
Deliverables
Website
Concept & copy (en-GB)
UX/UI Design
Motion design
Performance SEO
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