Aurea Beauty Salon

A warm, editorial beauty-salon website for Banja Luka with a pinned, rotating five-step facial ritual.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionBooking flow

Visit live project Explore the details

Client / Project: Aurea (concept)
Focus: Website / Concept & copy (sr)
Location: Banja Luka, Bosnia and Herzegovina

Project overview

A focused digital project built for clarity, trust and action.

Aurea is a concept website for a beauty salon in central Banja Luka offering facials, laser hair removal, lashes and brows, manicure and massage. Plum, blush and gold with EB Garamond set a calm, premium tone. The signature section is a pinned dial that rotates through the five steps of a facial ritual, each with its own photo, followed by a tabbed treatment menu, an atmosphere gallery, gift vouchers and a three-step booking.

The goal was to make the offer easier to understand, present the work with stronger context and create a smoother path from first impression to contact, inquiry, booking or product evaluation.

A closer look

The details behind the experience.

Open any image for a full-screen preview.

Aurea Beauty Salon — design detail 1 — 01 / Aurea Beauty Salon

Aurea Beauty Salon — design detail 2 — 02 / Aurea Beauty Salon

Case study

Skin that glows from within.

Client: Aurea (concept)
Location: Banja Luka, Bosnia and Herzegovina
Website: Visit live site

Beauty salons compete on trust and atmosphere. The concept sells the ritual rather than a price list: what happens during a treatment, how long it takes and what it feels like, with booking available from every screen.

Trust and performance signals

Ritual steps

Cleansing, peeling, serum, mask and glow on a rotating dial.

Treatment groups

Facials, laser hair removal, lashes and brows, nails and massage in tabs.

Desktop Lighthouse

95 on mobile. 100 for accessibility, best practices and SEO.

The thinking behind the work

The brief

A salon site that feels like the salon.

Clients in Banja Luka book through Instagram and WhatsApp. The website needed to look as considered as the treatments, explain them simply and keep a booking button within reach.

Design direction

Plum, blush and gold with EB Garamond.

EB Garamond with italic gold accents for headings and Jost for interface text. Arched image frames, deep plum sections and thin rules give it a boutique feel.

Pinned ritual dial: the ring rotates and the photo changes with each of the five steps.
Treatment menu in tabs with durations and 'on request' prices.
Gift voucher block and a small-salon story section.

Booking

Treatment, time, contact.

Three short steps prepare a WhatsApp or Viber message with the chosen treatment and preferred time. A sticky bottom bar on mobile keeps call, WhatsApp and booking visible.

How it works

A clear process from the first step to the result.

01
Positioning
A small, attentive salon in the city centre.
02
Story
Turn the facial ritual into a rotating, pinned sequence.
03
Design
Plum and gold palette, arches and editorial serif.
04
Booking
Three-step request to WhatsApp or Viber, mobile bar.

Design assets

The visual system behind the project.

Brand system

Deliverables

What was included in the build.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

Booking flow

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