The brief
Sell frozen pies outside the town.
The bakery wants orders from across the country. The site has to make freezing sound like a quality step, explain delivery and keep the local bakery story warm.
Alle ProjekteProjekt / 32
Website / Food / Concept
Pekara Miki
A cosy bakery website for Teslić that tracks a frozen pie from dough to your oven: 22°, −18°, 200°.
WebsiteConcept & copy (sr)UX/UI DesignGSAP motionOrder flow
- Kunde / Projekt
- Pekara Miki (concept)
- Fokus
- Website / Concept & copy (sr)
- Standort
- Teslić, Bosnia and Herzegovina
Projektüberblick
Ein fokussiertes Digitalprojekt für Klarheit, Vertrauen und Handlung.
Pekara Miki is a concept website for a bakery in Teslić that makes hand-stretched pies, ships them frozen across Bosnia and Herzegovina, bakes pizza in a real oven and sells fresh bread. Espresso brown, oven orange and ice blue with Fraunces set the tone. A pinned 'from dough to oven' section rotates a pie in a stamped ring while a thermometer goes from 22° to −18° and then to 200°. Products, today's offer, delivery steps and an order flow follow.
Ziel war es, das Angebot verständlicher zu machen, die Arbeit mit mehr Kontext zu zeigen und den Weg vom ersten Eindruck bis zu Kontakt, Anfrage, Buchung oder Kaufentscheidung zu vereinfachen.
Im Detail
Die Details hinter dem Erlebnis.
Jedes Bild öffnet sich als Vollbild-Vorschau.
Case Study
Pies waiting for your oven.
- Kunde
- Pekara Miki (concept)
- Standort
- Teslić, Bosnia and Herzegovina
- Website
- Live-Website ansehen
Frozen pies need a reason to trust them. The concept explains the cold chain in a way anyone understands, temperature by temperature, and makes ordering for delivery as easy as a chat message.
Vertrauen und Performance
−18°
Thermometer pin
From 22° dough to −18° shock freezing and 200° in your oven, step by step.
7
Product groups
Frozen and fresh pies, oven pizza, bread, pastries, catering and wholesale.
100
Desktop Lighthouse
99 on mobile. 100 for accessibility, best practices and SEO.
Die Überlegungen hinter dem Projekt
Design direction
Espresso, oven orange and ice blue.
Fraunces with italic orange accents for headings, Manrope for text. Dark espresso backgrounds with a single cold ice-blue accent used only for −18°.
- Pinned rotating pie with a stamped ring and a live thermometer.
- Product tabs and a 'what goes in the oven today' list.
- Delivery steps: choose, freeze and pack, deliver in two to three working days, bake and enjoy.
Ordering
Pies, quantity, pickup or delivery.
A short order flow prepares a WhatsApp message with products and delivery details. Opening hours and delivery days sit right beside it.
So funktioniert es
Ein klarer Prozess vom ersten Schritt bis zum Ergebnis.
01
Story
Explain the cold chain as a temperature journey.
02
Design
Warm dark palette with a cold accent.
03
Motion
Rotating pie, thermometer and product reveals.
04
Ordering
Order flow to WhatsApp with delivery details.
Design-Assets
Das visuelle System hinter dem Projekt.
Leistungen
Was im Projekt enthalten war.
Website
Concept & copy (sr)
UX/UI Design
GSAP motion
Order flow
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