Website / Beauty / Concept
An editorial brow-studio website for Zürich with a scroll-drawn brow-mapping story and WhatsApp booking.
Projektüberblick
LINEA is a concept website for a brow studio in Zürich Seefeld, written in Swiss German. Instead of a generic beauty template, the page explains the craft: a pinned brow-mapping sequence draws the three measuring lines over a real face, prices sit in clear tabs, and a three-step request flow hands the booking to WhatsApp or e-mail.
Ziel war es, das Angebot verständlicher zu machen, die Arbeit mit mehr Kontext zu zeigen und den Weg vom ersten Eindruck bis zu Kontakt, Anfrage, Buchung oder Kaufentscheidung zu vereinfachen.
Im Detail
Jedes Bild öffnet sich als Vollbild-Vorschau.
Case Study
A concept for the Swiss market: a calm, premium brow studio that sells precision. The site had to feel like a quiet atelier, speak Swiss German, show transparent CHF prices and make booking a one-minute task on a phone.
Vertrauen und Performance
3
Mapping lines
Drawn on scroll over a real face before any treatment is offered.
12
Priced treatments
Brows, permanent make-up and lashes in three tabs, prices in CHF.
100
Desktop Lighthouse
96 on mobile, 100 for accessibility, best practices and SEO.
Die Überlegungen hinter dem Projekt
The brief
Brow studios usually compete with the same before-and-after photos. LINEA needed a reason to choose it: every treatment starts with brow mapping, so the website turns that method into the main story.
The audience is Zürich: German-speaking, used to clear prices and online booking, and mostly on a phone.
Design direction
Instrument Serif with italic accents in cocoa gives the studio a fashion-magazine voice, while Figtree keeps prices and details easy to read. Square buttons, thin rules and generous white space keep it calm.
Booking
A short step form asks for the treatment, preferred days and time, then the contact. The message opens prepared in WhatsApp or e-mail, so the studio needs no booking backend and the visitor sees exactly what is sent. Opening hours show live 'open now' status in Zürich time.
So funktioniert es
01
Define the studio as a precision atelier and write the Swiss German copy.
02
Turn brow mapping into a pinned scroll sequence on a real photo.
03
SplitText reveals, scroll-filled manifesto, horizontal results gallery.
04
Three-step request flow to WhatsApp or e-mail, tested on mobile.
Design-Assets
Leistungen
Website
Concept & copy (de-CH)
UX/UI Design
GSAP motion
Performance SEO
Etwas Ähnliches bauen
Schicken Sie eine kurze Nachricht zu Ihrem Unternehmen, Markt, Ihrer aktuellen Website und Ihrem Ziel. Panic Digital hilft bei Struktur, Design, Entwicklung und SEO-Grundlage für den nächsten Schritt.
Panic Digital kontaktieren
Weiter entdecken
+A full-GSAP car wrap website where visitors recolour a real car across eight films before asking for a quote.
Nächste Case StudyÄhnliche Projekte