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Website / Health / Concept

DermaVita

A dermatology-clinic website for Banja Luka with pinned skin layers, a dermatoscope lens and ABCDE mole-check cards.

WebsiteConcept & copy (sr)UX/UI DesignGSAP motionSVG illustrationBooking flow
Kunde / Projekt
DermaVita (concept)
Fokus
Website / Concept & copy (sr)
Standort
Banja Luka, Bosnia and Herzegovina

Projektüberblick

Ein fokussiertes Digitalprojekt für Klarheit, Vertrauen und Handlung.

DermaVita is a concept website for a dermatology practice in Banja Luka. Newsreader serif, forest green, clay and sage give it a calm, medical-editorial tone. A pinned section peels back the skin into epidermis, dermis and hypodermis while a dermatoscope lens moves across, then the ABCDE rule for checking moles is explained in stacked cards. Services, the practice, the first visit, an FAQ and booking follow.

Ziel war es, das Angebot verständlicher zu machen, die Arbeit mit mehr Kontext zu zeigen und den Weg vom ersten Eindruck bis zu Kontakt, Anfrage, Buchung oder Kaufentscheidung zu vereinfachen.

Case Study

Healthy skin starts with an examination.

Kunde
DermaVita (concept)
Standort
Banja Luka, Bosnia and Herzegovina

Dermatology is part medicine, part reassurance. The concept teaches before it books: what lies under the surface of the skin, what to watch for in a mole and what a first visit looks like.

Vertrauen und Performance

4

Skin layers

Epidermis, dermis, hypodermis and dermoscopy in one pinned illustration.

5

ABCDE cards

Asymmetry, border, colour, diameter and evolution, each with an example photo.

99

Desktop Lighthouse

90 on mobile. 100 for accessibility, best practices and SEO.

Die Überlegungen hinter dem Projekt

The brief

Educate first, then invite.

Most people book a dermatologist because of a mole, acne or a rash. The site gives them useful knowledge, like the ABCDE rule, and a clear, calm path to an appointment, while stating that the content does not replace an examination.

Design direction

Newsreader, forest green, clay and sage.

Newsreader with italic clay accents for headings, Hanken Grotesk for text. Linen backgrounds with deep green sections feel natural rather than clinical.

  • Pinned skin cross-section with a dermatoscope lens that magnifies on scroll.
  • Stacked ABCDE mole-check cards with large serif letters.
  • Eight service areas from moles to scalp, aesthetic and children's dermatology.

Booking

Reason, time, contact.

Three steps prepare a WhatsApp or Viber message with the reason for the visit. Phone, address and opening hours sit beside it.

So funktioniert es

Ein klarer Prozess vom ersten Schritt bis zum Ergebnis.

  1. 01

    Content

    Turn common skin questions into short, careful copy.

  2. 02

    Illustration

    Draw skin layers, follicles and the lens as SVG.

  3. 03

    Motion

    Pinned layers, lens magnification and stacked cards.

  4. 04

    Booking

    Three-step request with a clear medical disclaimer.

Design-Assets

Das visuelle System hinter dem Projekt.

Brand system

Leistungen

Was im Projekt enthalten war.

Website

Concept & copy (sr)

UX/UI Design

GSAP motion

SVG illustration

Booking flow

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